EXPERIENCE DESIGN CASE STUDY

JAX Burgers 

JAX Burgers is a project redesign of the current website and web experience. Designing to improve the online experience for the Jax Burgers customer. Customers can be deterred from a website that is not only visually pleasing but a website that won’t be deemed useful. The goal was to create a website that was better user flows, visually esthetic, and mobile friendly.

01.

Planning

Insights that were gathered from the users were that localized content was important to them. Not just words saying that the AHA ‘did this’ or ‘that’ but actually proof, such as media clippings, social media posts, images, word of mouth. Stakeholders wanted a website that served as one landing page for multiple markets in our region. The landing page would feature local stats and ‘what we did’ to serve our community.
02.

Research

Insights that were gathered from the users were that localized content was important to them. Not just words saying that the AHA ‘did this’ or ‘that’ but actualy proof, such as media clippings, social media posts, images, word of mouth. Stakeholders wanted a website that served as one landing page for multiple markets in our region. The landing page would feature local stats and ‘what we did’ to serve our community.
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Research Insights

03.
Surveys
Customers that visited the restaurant had an optional survey and anther survey was posted in the local community food Facebook group.
04.
User Insights
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05.

Personas

Personas are built based on
the community members who ask
our development staff how their funds or support is impacting the local community. Research is one thing, but many of our users want to see results and how those results impacted those around them. Important information about each of our personas are the value they hold to our organization. Each of the persona mockups are based on people who are our stakeholders in important meetings and those who drive our mission.
06.

Design Solutions

The conclusion was to build a website that was desktop friendly but focused more so on the mobile product.
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07.

Conclusion

The next step of creating an inhouse online ordering system would be in works and would help staff navigate a better digital experience and function front house as well as back of the house. The ordering system would function on a tablet, such as an iPad.
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